Reports

Lead sources — volume vs conversion

Source	Leads	Qualified %	Booked %	Cost / booking
Meta lead forms	812	61%	14%	₹4,120
Walk-in	514	88%	34%	—
Field activity	386	79%	28%	₹1,850
Website	257	64%	11%	₹2,900
Sheet upload (events)	171	52%	7%	₹3,400

Read

Meta delivers 38% of volume but the worst booking rate. Walk-ins and field activity convert 2–3×. Shifting a third of Meta spend to field events would pay for itself at current cost per booking.

Company funnel — MTD

Enquiries · 2,140

− 18% junk / unreachable

Qualified · 1,755

− 37% never reach a TD

TD completed · 1,110

− 81% — biggest drop: TD → booking

Booked · 207

− 54% still in fulfillment

Delivered · 96

Stage-to-stage rates by showroom

Showroom	Qual→TD	TD→Book	Book→Deliv
Sonipat	68%	24%	49%
Karnal	64%	21%	51%
Panipat	61%	18%	44%
Delhi North	54%	15%	42%

Delhi North lags at every step — response time (54 min avg) is the strongest correlate.

Where leads die — 234 lost MTD · 18% loss rate

Stage lost at	Count	% of losses	Top reason	Vs July
KEC Assigned (pre-TD)	89	38%	No response	→ flat
TD Completed	72	31%	Price issue	↓ −12%
Booked (pre-allotment)	41	18%	Stock unavailable	↑ +2×
TD Scheduled (no-show)	32	14%	Postponed	↓ −5%

Competitor losses

Hyundai Creta28 · 47%

Maruti Grand Vitara14 · 23%

Tata Nexon / Curvv11 · 18%

Others7 · 12%

Action signal

Stock-unavailable losses doubled. 11 live bookings are waiting on VINs — prioritize the transit allocation.

Target variance — deliveries, August (day 8 of 31 · pace 26%)

Scope	Target	Actual	Pace vs target	Status
North region	360	96	102%	On pace
Sonipat	104	29	108%	Ahead
Karnal	93	25	104%	On pace
Panipat	86	22	96%	Slightly behind
Delhi North	77	20	88%	At risk